PRIVACY
FIRST MATTER uses only the information needed to provide release updates, operate the storefront and fulfil purchases.
When you actively opt in, your email address, consent time and signup source are recorded in Shopify. Resend processes delivery of the immediate welcome email on behalf of FIRST MATTER. Every marketing email includes an unsubscribe link that writes your preference back to Shopify. Unsubscribing stops future marketing messages while preserving any suppression record needed to respect your choice.
When checkout is enabled, Shopify will process the customer, order and payment information required to complete the purchase. First Matter will not store full payment-card details in this storefront.
Optional measurement is off until you choose. If you allow analytics, Google Analytics 4 can record page, product, evidence, waitlist and checkout interactions without receiving your newsletter email address. If you allow marketing measurement, the Meta Pixel can record launch-page and conversion events for campaign attribution. First Matter does not use these tools to collect health information.
Necessary storage remembers your privacy choice and supports essential storefront functions. Analytics and marketing storage are optional and can be accepted, rejected or changed independently.
You can reopen Cookie Preferences from the footer or the button above. Withdrawing permission stops future optional browser events and removes accessible First Matter analytics and advertising cookies from this browser. Some aggregate or order records already created may need to be retained for security, accounting or lawful operational purposes.